What is SMS Marketing?

SMS Marketing is an advertising technique which enables organizations to communicate and engage with their audience/customers in an interactive and relevant manner through any mobile device or network.

How does SMS Marketing work?

Suppose you are a computer retailer who, as part of a discount offer, sends promotional SMS to potential customers offering a “Flat 20% discount on all computers”. Ex: If some of the recipients have planned to buy new computer then chances of them approaching your shop are the highest, as SMS Marketing has the power to make the customers feel more related and personalized compared to other advertising media. Even if the customer has no plans to buy a computer at present, in future he will definitely come to your shop as your message remains in his mobile until he deletes it.

How many characters will be counted as one SMS?

160 Characters including space are counted as one English SMS, if the number of characters exceeds 160 it will be counted as 2 SMS. For language SMS, 70 characters is considered as one SMS.

How can I ensure that the SMS are delivered?

You can check the delivery status of every message in your delivery reports i.e, message sent, delivered, expired, invalid mobile number, opted out & undelivered.

What is DND?

Mobile numbers which are registered with NDNC (National Do Not Call) registry are called DND (Do Not Disturb) numbers. To check whether your number is registered with DND or not please follow this link: http://www.nccptrai.gov.in/nccpregistry

What are restrictions of DND?
  • SMS will be sent through numeric sender id.
  • SMS should be sent only between 9:00 am & 9:00 pm IST.
  • SMS will not be delivered to any DND numbers.
What are the required documents for DND access?
  1. DND templates [SMS contents]
  2. Exact six character sender id [No spaces, numbers & special characters].
  3. DND letter
  4. Company registration letter with authorized signature and stamp.
How to send language SMS using API?

The message content is to be converted into Hexa code format before sending it through API. ?

If you have any other questions please contact us